Site Design – Colors to Stay Away From

Most of the researchers unanimously agreed that colors can influence people's emotional state in many situations. And considering the fact that sales are based on emotions, the color scheme you use for your website can help you achieve the target of your sales faster. In this article you will be provided with some valuable information about what to choose and what colors to avoid for your website, because finding the most suitable color palette is very important for creating a solid brand and a stable conversion rate.


Firstly, you should always use a natural color palette. Natural colors are those that can be commonly found in a natural and not bothering looking. Unnatural colors, loud and green traffic light, strong blue or red will not do anything but chase visitors. Colors can also be chosen and depending on the activity. For example, in the culinary field, primary colors like red, yellow, orange or even will significantly help to promote the products.

Secondly, you should create a strong contrast between the background and a text display page. When it comes to text information, the best combination is black text and white background, but there are other effective combinations, as long as the contrast is strong. For products, however, the ideal combination consists of backlit, light-colored highlighting products, which make it easily visible.


Another thing to do is choose up to three colors and constantly use them to your site. Chromatic harmony is one of the most important criteria to create a pleasant experience to visitors. Moderation in number and the intensity of color is an issue worth noting. Moreover, three colors is the optimum number of colors that can be used, otherwise the website will appear as inconsistent and the meanings of certain important messages will be lost.

Next, you should try to also think about disabled persons when building your site. Remember that responses to colors vary depending on factors such as gender, age or cultural background. In a first phase, research is needed to target an audience that needs to see which color combinations work best. People of different ages have different reactions to colors. People over a certain age will find web sites that are more sober and more calm as more attractive. Young people on the other hand will appreciate the more vivid colors and more open ones. Choose colors according to the primary target audience.

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